7 March 2007

Jean Baudrillard’s death did not take place. “Dying is pointless,” he once wrote, “you have to know how to disappear.” The New Yorker reported a reading the French sociologist gave in a New York gallery in 2005. A man from the audience, with the recent death of Jacques Derrida in mind, mentioned obituaries, and asked Baudrillard: “What would you like to be said about you? In other words, who are you?” Baudrillard replied: “What I am, I don’t know. I am the simulacrum of myself.”

Baudrillard, whose simulacrum departed at the age of 77, attracted widespread notoriety in the early 1990s for predicting that the first Gulf War would not take place. During the war, he said it was not really taking place. After its conclusion, he announced, imperturbably, that it had not taken place. This prompted some to characterise him as yet another continental philosopher who revelled in a disreputable contempt for truth and reality. Yet Baudrillard was pointing out that the war was conducted as a media spectacle. Rehearsed as a wargame or simulation, it was then enacted for the viewing public as a simulation: as a news event, with its paraphernalia of embedded journalists and missile’s-eye-view video cameras, it was a videogame. The real violence was thoroughly overwritten by electronic narrative: by simulation. Continued →