9 June 2013

You are not irrational

Nudge units, behavioural economics, political speech, advertising, and popular psychology — they are all trying to convince us that we’re irrational, helpless victims of our badly wired brains. Why should such an anti-humanist message have become the received wisdom of our age? That is the subject of my recent talk on BBC Radio 4’s “Four Thought”, which you can listen to here.