7 December 2012
Chris Anderson thinks you might be a toy company. After telling the heartwarming anecdote of how he fabricated some doll’s house furniture for his daughters using a new 3D printer – which works like an inkjet printer but sprays down layers of liquefied plastic to make a solid object – the former Wired editor says he might never buy doll’s house furniture again. “If you’re a toy company,” Anderson threatens, “this story should give you chills.” I didn’t get chills, but then I’m not a toy company. This is the sort of book, however, that is mainly aimed at corporate persons, and at individuals only to the extent that they work for corporate persons, cherishing the dream of becoming an “entrepreneur”, that perfection of the human spirit to which all human history, at least as Anderson recounts it, has been leading.