8 March 2013
Do you want to write like Ernest Hemingway or Bruce Chatwin? Then you need a Moleskine notebook. Purchase one of these marvels of stationery engineering – the strokable black cover with rounded corners, the bookmark, the expandable back pocket, the sewn pages – and it surely won’t be long before you are composing muscular sentences about exotic perambulations and recently deceased animals. The Moleskine has become such a writer’s fetish object, indeed, that the company is now planning to go public on the Milan stock exchange, potentially valuing it at €600m.
This despite the fact that Hemingway and Chatwin never actually used a Moleskine. The Italian publisher Modo&Modo created the brand in 1997, so its “heritage” – the website also mentions Picasso and Van Gogh – is more myth than fact. Even so, Moleskines (based on a description by Chatwin of a type of notebook he used to buy in France) are seriously good products. And writers must be allowed their little tool obsessions – some swear by £80 mechanical pencils, others by a certain obscure brand of Japanese gel pen.