6 December 2012
Invasion of the cyber-hustlers
Like every other era, the internet age has its own class of booster gurus. They are the “cybertheorists”, embedded reporters of the social network, dreaming of a perfectible electronic future and handing down oracular commandments about how the world must be remade. As did many religious rebels before them, they come to bring not peace, but a sword. Change is inevitable; we must abandon the old ways. The cybertheorists, however, are a peculiarly corporatist species of the Leninist class: they agitate for constant revolution but the main beneficiaries will be the giant technology companies before whose virtual image they prostrate themselves.