22 June 2016
‘Clever and entertaining… when it comes to describing a complex idea clearly, Poole is one of the best writers around.’ — Sunday Times
Everyone likes innovation, but maybe our idea of it needs to be upgraded. Because very often innovation comes from reconsidering the failures of the past. Rethink is the story of how old ideas that were mocked or ignored for centuries are now storming back to the cutting edge of research. The book is about evolutionary biology, chess, consciousness, nukes, medicine, spycraft, cosmology, economics, and a lot more.
Rethink is out in the UK on June 30; more details at Amazon. Meanwhile, here I am discussing it on the Guardian Science Weekly podcast. And here is an edited extract from the book on how the “marketplace of ideas” is infested with zombies.